It will leave you craving a seaside escape…
It’s been quite a busy year for Louis Vuitton and its Resort 2025 campaign star Zendaya. Zendaya, who joined Louis Vuitton as an official ambassador of the House in 2023, has already starred in images for both drops of the highly anticipated LV x TK collection. Today, we’re back with more from the award-winning star, the ultimate Mediterranean muse, starring in Louis Vuitton’s latest campaign.
For Resort 2025, Louis Vuitton debuts a look at pieces that will leave you craving summer and its endless getaways. Think sunglasses fit for a yacht, beachy sandals, and summer-ready bags. The images showcase a larger-than-life version of Zendaya sitting amongst the Italian Riviera. They are meant to evoke the endless summer essence infused into the collection.
Louis Vuitton Takes a Trip to the Riviera for Resort
Images portray an effortless elegance, which meets seasonal staples like the Capucines bag in wicker and a soft iteration of the iconic bag, offering a more relaxed, slouchy feel.
Campaign images showcase Zendaya in various pieces from the collection, including an open-back mini dress with intricately embroidered details and an embellished knit dress with a dramatic slit up the leg. Sunglasses are a play on the House’s historic trunks, finished with gold-hued hinges modeled after locks used within the Maison for decades.
Lensed by the famed fashion photographer duo Inez & Vinoodh, the Maison’s storied roots in travel are seamlessly integrated into both the collection and its ads. After all, what is summer without a trip to the Italian coast?
Editor’s note: While resort and cruise are often used interchangeably, this collection differs from the brand’s Barcelona-themed Cruise 2025 collection and ad campaign. This collection follows the timeline many brands refer to as “high summer.”
